Brand Strategy for Long Term Success
"Failing to plan is planning to fail." In the world of digital marketing, having an effective corporate branding strategy is essential. At 26 Impressions, we specialise in creating a strong foundation that positions your brand for success.
What’s Involved?
We begin by delving into the essence of your brand—gaining a deep understanding of your company culture, business goals, brand positioning, buyer personas, and brand content strategy. Armed with these insights, we create a tailored strategy that truly resonates with your brand’s unique identity. We then set this strategy in motion, continuously refining it based on market feedback and monthly performance to ensure it remains relevant, impactful, and effective for your business.
What We Do
Target Audience
Every brand has a story, and every story needs a listener. We start by pinpointing exactly who your audience is—understanding their preferences, behaviours, needs, and ultimately, what makes them tick. This ensures that our strategies genuinely resonate with what your audience values most.
Strategic Implementation
With the blueprint in hand, we roll out your brand strategy where it fits best—be it on social media, your website, or through traditional media. We ensure that your strategy is executed with precision and care, capturing and engaging your target audience.
Brand Voice
Your tone of voice shapes your brand’s identity. Is it bold? Playful? Inspirational? Perhaps even a bit risky? We are here to help you define—and if necessary, redefine—your brand’s voice to ensure that it resonates and consistently engages your target audience.
Ongoing Optimisation
The digital landscape constantly changes, and so does your brand’s journey. We stay ahead of the curve by updating your brand strategy, keeping you competitive, compelling, and connected with your audience.
Content Pillars
Consistency is key in the world of social media, and that's exactly where content pillars come into play. We establish robust pillars that articulate your unique brand message, ensuring your business isn’t just seen but remembered across all platforms.
Additional Services
We can refine your brand’s identity, perform competitive analysis, undergo crisis management, forge strategic partnerships—basically, all the good stuff to ensure your brand thrives. Ready to make your brand stand out? Let’s talk.
Frequently Asked Questions
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It’s your blueprint for standing out in the digital world. Corporate branding isn't just about promoting a product or service; it's about showcasing your entire brand. Think of your tone of voice, messaging, market differentiation, and what makes your brand resonate and leave a lasting impression on the people who matter.
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We dig into your company’s mission, values, and target audience to craft a brand voice that’s distinct, engaging, and truly reflective of who you are and who you aspire to be.
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We bring your brand strategy to life wherever it’s needed—be it on social media, your website, traditional media, or all of the above. Our goal is to ensure every piece of content captures and engages your audience effectively.
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We track key metrics like engagement rates, follower growth, conversions, and audience feedback. Plus, we monitor website traffic, social media reach, and customer sentiment to make sure your brand strategy is hitting all the right notes.
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Absolutely! If you’re changing direction, we can help you redefine your brand to align with your new vision.
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We recommend an annual review or whenever there’s a significant market or corporate branding shift to keep your strategy fresh and relevant.
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Look forward to increased brand awareness, stronger customer loyalty, and better engagement, all leading to higher conversions, sales and market presence.
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Yes, we tailor our strategies to ensure your brand resonates globally, considering cultural nuances and international trends.