DIY vs. Hiring A Social Media Management Agency In NZ - What’s Best For Your Business?
Summary
DIY Social Media Management:
Cost-effective but time-consuming.
Gives you full creative control and personal engagement.
Requires ongoing learning to stay updated with trends.
Risk of inconsistent posting and missed growth opportunities.
Hiring a Social Media Agency:
Saves time and ensures professional strategy execution.
Provides high-quality content, analytics, and targeted campaigns.
Can be a higher investment but delivers strong ROI.
Offers scalability and expert reputation management.
How to Define Your Target Audience: A Quick Guide
Social media is one of the most powerful tools for businesses in New Zealand to build brand awareness, connect with customers, and drive sales. But when it comes to managing social media, businesses often face a critical decision: Should you handle it yourself (DIY) or hire a professional social media management agency?
Both options come with pros and cons, so let's break down the key factors to help you determine what’s best for your business.
The DIY Approach: Managing Your Own Social Media
If you’re running a small business or just starting out, you may be tempted to manage social media yourself. It can seem like an easy and cost-effective solution, but is it really the best choice?
Pros of DIY Social Media Management
Cost Savings – You don’t have to pay an agency, making it a more budget-friendly option.
Full Creative Control – You decide what to post, when to post, and how to interact with your audience.
Authenticity & Personal Touch – As the business owner, you know your brand best and can create highly personal and engaging content.
Immediate Response – You can directly engage with customers, by responding to inquiries and comments.
Cons of DIY Social Media Management
Time-Consuming – Creating content, scheduling posts, engaging with followers, and analysing performance require significant time and effort.
Inconsistent Posting – Without a clear strategy, social media activity can become inconsistent, leading to lower engagement and reach.
Limited Expertise – Social media trends, algorithms, and advertising strategies are constantly changing. Without expertise, your efforts may not yield the best results.
Hiring a Social Media Management Agency in NZ
If you’re looking to grow your brand and maximise your online presence, hiring a social media management agency could be the right move.
Pros of Hiring a Social Media Agency
Expert Strategy & Execution – Agencies bring industry knowledge, experience, and proven strategies to help your brand stand out.
Saves Time & Effort – Free up your time to focus on running your business, while experts handle your social media.
Professional Content Creation – High-quality content captured using a range of professional cameras, published with captions tailored to your brand and audience.
Advanced Tools & Insights – Agencies use top-tier analytics and automation tools to track performance, optimise engagement, and improve ROI.
Scalability & Growth – With targeted campaigns and ad strategies, agencies can help businesses reach a larger audience to generate leads and sales.
Crisis Management & Reputation Handling – Agencies can professionally manage negative feedback, PR crises, and brand perception online.
Cons of Hiring a Social Media Agency
Cost Investment – Hiring an agency is an additional expense, but the ROI often outweighs the cost over time.
Less Direct Control – While agencies align with your vision, day-to-day social media activity is managed externally, giving you less hands-on oversight. However, tools like Asana, used at 26 Impressions, provide a seamless cross-checking system, ensuring that scheduled content aligns with your expectations and strategy.
Finding the Right Agency – Not all agencies are equal; choosing the right one for your brand is crucial!
Which Option is Best for Your Business?
The decision comes down to your business’s goals, resources, and expertise. Here’s a quick guide to help you decide:
DIY is best if:
You’re a small business with a tight budget.
You have the time and skills to create content consistently.
Your audience engagement is manageable.
Hiring an Agency is best if:
You want to scale your brand and need expert strategy.
You don’t have the time or resources to manage social media effectively.
You want to improve engagement, expand reach, grow your following, and maximise ROI by using social media specialists, professional content creation, and industry-leading tools.
Final Thoughts
While DIY social media management is possible, hiring a social media agency in NZ can take your brand to the next level by bringing expertise, consistency, and growth opportunities. If you’re looking for a way to elevate your social media presence without the hassle, working with professionals might be the best investment you make.
Need help with social media management? Contact us today to see how we can grow your brand online!